About
Our formulas deliver instant shine, smoothness and repair — making high-performance beauty accessible to everyone. With bright, youth-driven packaging and a trend-focused product line, Touch My Hair quickly became one of the fastest-growing beauty brands in the region. The brand is currently available in 200+ retail locations, including more than 80 DM stores and 120 Lilly Drogerie stores. Touch My Hair is now scaling across Europe through partnerships with beauty distributors, retail chains and international e-commerce platforms. Salon results. Home routine. Made to shine.